Yesterday was awful for people who work at Microsoft and the gaming industry in general. Thousands at the company either saw colleagues laid off or were laid off themselves, while outside observers watched as more game developers and projects were put on the chopping block. Microsoft’s $80 billion bet on AI was reportedly part of the rationale for the cuts. So it was a particularly bad time to be excitedly inviting people to an upcoming roundtable on how AI can make game development more efficient.
昨天对于在微软和游戏行业工作的人们来说真是太糟糕了。该公司成千上万的人要么看到同事解雇或被解雇，而外面观察者则看着更多的游戏开发人员和项目被置于斩波街区。据报道，微软对AI的800亿美元下注是削减的理由的一部分。因此，这是一个特别糟糕的时刻，兴奋地邀请人们参加即将到来的圆桌会议，即AI如何使游戏开发更加高效。
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But that’s exactly what happened according to a July 2 email from ID@Xbox, the team within the tech giant’s gaming division responsible for supporting smaller teams and bringing their vibrant games to the platform. “Hello!” began the confidential invite to partner studios shared on social media by Necrosoft director Brandon Sheffield. “We are excited to be heading to Gamescom 2025 in Cologne, Germany, again this year! If you will also be attending, we are offering an AI Roundtable where you can provide us your feedback on how you’d like to see us use AI in our tools and processes to make the game development and publishing experience more efficient.”
但这正是根据ID@Xbox的7月2日电子邮件的情况，这是技术巨头游戏部中的团队负责支持较小的团队并将其充满活力的游戏带到平台上。“你好！”Necrosoft导演布兰登·谢菲尔德（Brandon Sheffield）在社交媒体上分享了在社交媒体上分享的合作伙伴工作室的机密邀请。“我们很高兴今年再次前往德国科隆的Gamescom 2025！如果您还将参加，我们将提供一个AI圆桌会议，您可以为我们提供有关如何在工具和流程中使用AI来使游戏开发和发行经验更有效的反馈。”
The likely innocent, possibly well-intentioned reach-out nevertheless struck a tone-deaf note coming just as mass layoffs began rolling out across Xbox, from Candy Crush maker King and Bethesda Europe to Forza Motorsport maker Turn 10 and Blizzard in the U.S. It’s not just that teams are being slashed and projects like Everwild and Perfect Dark were canceled, it’s also how the entire grim affair is haunted by the specter of generative AI.
尽管如此，可能是无辜的，可能是有意义的伸手可及的声音，就像大规模裁员开始在Xbox上脱颖而出一样，从糖果粉碎的制造商King和Bethesda Europe到Forza Motorsport Maker在美国的10岁和暴风雪中，在美国，这不仅是持续的景象，而且还取消了各种各样的团队，而且还取消了各种各样的景象。人工智能。
Microsoft is investing more than all of its gaming acquisitions combined in building the infrastructure for an AI moonshot it thinks will cement its profitability and indispensability for decades to come, the way it did first with Windows and later Azure cloud computing. It’s hard not to see the repeated cuts to Xbox as one way the company is trying to pay for it. What feedback might someone who was just laid off at Halo Studios or Undead Labs give at the ID@Xbox roundtable? “Please give me my job back”? “Don’t replace us with AI”?
微软的投资比其所有游戏采集都多于建立基础架构的AI Moonshot，它认为它将巩固其几十年来的盈利能力和不可或缺的能力，就像它首先使用Windows和后来的Azure Cloud Computing所做的那样。很难看不到Xbox的重复切割是公司试图为此付出的一种方式。刚刚在Halo Studios或Undead Labs提供ID@xbox圆桌会议的人会有什么反馈？“请给我我的工作”？“不要用AI代替我们”？
There’s also the growing fear that generative AI will drastically upend game development as an art and profession by giving managers new ways to potentially cut costs and remove the most important but unpredictable variable from the equation: people. Studios are already experimenting with AI-generated text, art, and characters, while publishers like EA rush to incorporate the technology anywhere they can in order to hype up shareholders and maintain the illusion of being lean, nimble, and “forward thinking.”
人们还越来越担心，生成的AI将通过为管理人员提供新的方法来削减成本并从等式中删除最重要但不可预测的变量，从而大大推动游戏发展作为一种艺术和专业。制片厂已经在尝试AI生成的文本，艺术和角色，而EA Rush等出版商则可以在任何地方纳入技术，以便炒作股东并保持精益，灵活和“前瞻性思维”的幻想。
If nothing else, the ID@Xbox email shows the precarious nexus in which Microsoft’s gaming division finds itself, balanced between the dollar signs in executives’ and shareholders’ eyes and an audience of millions of players who are at the forefront of the cultural backlash to AI. They really hate it. That makes attempts to shoehorn it into Xbox—whether through hallucinating gameplay prototypes or efforts to solve backwards compatibility woes—come off as particularly out of touch. One thing AI definitely can’t do is pay developers to make games. Companies like Microsoft can. We’ll see if they decide to keep doing it.
如果没有其他的话，ID@xbox电子邮件显示了微软游戏部门找到自己的不稳定联系，在高管和股东眼中的美元标志之间保持平衡，以及数百万在文化反对AI的最前沿的玩家的观众。他们真的讨厌它。这是通过幻觉游戏原型或为向后求解兼容性困扰的幻觉而尝试将其打成Xbox的尝试，这特别是与众不同的。AI绝对不能做的一件事是付费开发人员制作游戏。像微软这样的公司可以。我们将看看他们是否决定继续这样做。
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