H ermès is a byword for exclusivity. Its signature Birkin bag, one of which sold for $450,000 last year, cannot be bought from the luxury firm’s website or by simply walking into a store. There are neither ads in fashion magazines nor glossy campaigns on Instagram. For the not-so-famous, owning a Birkin can involve a years-long waiting list.
hermès是一个排他性的代名词。它的标志性Birkin包，其中之一是去年以45万美元的价格售出的，无法从奢侈品公司的网站或简单地走进商店购买。时尚杂志上没有广告，也没有Instagram上有光泽的广告系列。对于不太著名的人来说，拥有Birkin可以涉及一个长期的等待名单。
