“A dam is a special child,” says the voice-over, as the camera pans across abandoned classrooms and deserted maternity wards. “He’s the last child born in Italy.” The short film made for Plasmon, an Italian brand of baby food owned by Kraft-Heinz, a giant American firm, is set in 2050. It imagines an Italy where babies are a thing of the past. It is exaggerating for effect, of course, but not by as much as you might imagine. The number of births in Italy peaked at 1m in 1964; by 2050, the UN projects, it will have shrunk by almost two-thirds, to 346,000.
“大坝是一个特殊的孩子,”旁白说,当时的摄像头遍布废弃的教室和荒芜的孕妇病房。“他是意大利出生的最后一个孩子。”这部短片制作了《巨型美国公司Kraft-Heinz拥有的意大利婴儿食品品牌》,制作了2050年,它想象着一个意大利,婴儿是过去。当然,它夸大了效果,但没有您想象的那么多。意大利的出生人数在1964年达到1M峰值。到2050年,联合国项目将缩水将近三分之二,至346,000。