The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won't lead or participate in any advertising boycotts based on political or ideological viewpoints.
联邦贸易委员会正在批准合并大型广告机构的合并，该协议是合并后的公司不会以政治或意识形态观点来领导或参加任何广告抵制。
The merger condition is a new strategy in the Republican-controlled FTC's fight against alleged advertising boycotts, which could help Elon Musk's X social network and President Trump's own Truth Social platform. The FTC proposal surfaced in a news report earlier this month and was made official Monday in an agency announcement.
合并条件是共和党控制的FTC与所谓的广告抵制的斗争中的一项新战略，这可以帮助埃隆·马斯克（Elon Musk）的X社交网络和特朗普总统自己的真相社交平台。FTC提案在本月早些时候的新闻报道中浮出水面，并在周一的代理机构宣布中正式提交。
The FTC is approving Omnicom Group's $13.5 billion acquisition of Interpublic Group. Omnicom and Interpublic"are the third- and fourth-largest media buying advertising agencies in the US" and will be the world's biggest such agency when the merger is finalized, the FTC said.
FTC正在批准Omnicom集团对Interpublic Group的135亿美元收购。FTC说，Omnicom和Interpublic“是美国的第三和第四大媒体购买广告代理商”，当合并完成时，将成为世界上最大的这样的代理机构。
The FTC said it approved a proposed consent order to"prevent Omnicom from engaging in collusion or coordination to direct advertising away from media publishers based on the publishers' political or ideological viewpoints." This includes"a series of provisions that would eliminate Omnicom's ability to deny advertising dollars to media publishers based on their political or ideological viewpoint, except at the express and individualized direction of Omnicom's advertiser customers."
FTC表示，它批准了拟议的同意令，以“防止Omnicom进行勾结或协调，以根据出版商的政治或意识形态观点将广告从媒体出版商中脱颖而出。”这包括“一系列规定，这些规定将根据其政治或意识形态的观点来消除Omnicom拒绝向媒体出版商拒绝广告资金的能力，除非在Omnicom的广告客户客户的明确和个性化的方向上。”
FTC chair: Policing censorship a top priority
FTC主席：治安审查制度最重点
FTC Chairman Andrew Ferguson said in a statement that"investigating and policing censorship practices that run afoul of the antitrust laws is a top priority of the Trump-Vance FTC."
FTC主席安德鲁·弗格森（Andrew Ferguson）在一份声明中说：“调查和维持审查制度的审查惯例是针对反托拉斯法律的最重点。”
Matt Stoller, research director for the American Economic Liberties Project, said the"settlement greenlights the creation of the world's largest advertising agency with no meaningful divestitures, no safeguards for the thousands of workers about to be laid off, and no remedies to protect competition in the broader ad market. Instead, the Trump FTC has approved a merger they themselves admit is illegal."
美国经济自由项目研究总监马特·斯托勒（Matt Stoller）表示，“定居点绿灯创建了世界上最大的广告代理机构，没有任何有意义的剥离，对即将被解雇的成千上万工人的保障，没有补救措施，并且可以保护广泛的广告市场中的竞争。
Stoller said the deal will"effectively funnel money directly to Elon Musk and X—which has been openly extorting advertisers," a reference to Musk threatening to sue companies that don't buy ads on X. Stoller said the FTC decision"reflects lawlessness, and a pattern of blatant abuse of the FTC's authority to improve the political fortunes of big business Republicans and Big Tech."
斯托勒说，这笔交易将“有效地向埃隆·马斯克（Elon Musk）和X（X）公开勒索广告商的货币，”提到马斯克（Musk）威胁要对不购买X上的广告的公司的提法。Stoller表示，FTC的决定表示无与伦比的决定，反映了无与伦比的滥用方式，以及对FTC滥用FTC的政治范围，以提高大型商业企业的政治堡垒。
